In the business world, getting feedback or testimonials from consumers is important. Opinions from these consumers can represent satisfaction with your business product.
Testimonials are social proof or acknowledgments of customers who have shopped at your online store. Apart from convincing potential customers, good testimonials can provide objective input about the product or service you offer.
According to a study, as many as 72% of customers tend to trust online reviews, such as personal recommendations from old customers for your product or service.
So, just doing promotions and advertising will not be enough to attract customers to buy your product. Therefore, a customer testimonial page is needed on your business website.
It can be in the form of content marketing, like infographics, explainer video, product video, etc. You will need infographic ideas for references to help you create engaging content for customers’ testimonials.
Testimonials can also appear in the form of negative comments. Therefore, you need the right strategy to get positive testimonials from your customers. Here are some ways to politely ask for testimonials from your new clients:
1. Choose the right timing
The first way you can do that is by submitting testimonials to your customers at the right time. So, when is the right time?
The answer is when customers have benefited from your product or service that they use. So, they will be happy to provide these testimonials.
The end of the quarter can also be the right time. The testimonial report can be used for reporting to management when the end of the quarter arrives. It has proven to work effectively in getting your customer’s testimonials.
2. Customize your testimonials request
You can use the option of asking for testimonials manually or automatically. Everything depends on your own needs.
If indeed the number of consumers is large, then it would be best to use the automatic feature. However, if you want to give a closer taste to consumers, you can use the manual method, which is much wiser and more humane.
3. Engage with users on social media
The following method is the most common way to do it. Correct! You can take advantage of social media to get closer to consumers. It is because most buying and selling activities are currently done online.
So make sure you always spend more time active on social media. It is essential because indeed many people also prefer to update what they experience or feel on their social media accounts.
Give engaging and positive feedback to consumers who share their experiences when using products on their social media. It is an effective way to engage and collect positive testimonials from buyers.
4. Ask the right questions
What are the right questions following your product or service? You can ask simple questions like “what are the reasons that make you want to use our product?”
Besides that, it can also be a question like this “What experience did you get after using the products from our store?”
Questions like the one above will help you to get testimonials because they can make a good impression from the consumer’s point of view.
5. Offer a reward
If you have obtained and found reviews from customers, then you can tell these customers that you value their opinions by giving them rewards.
This method is quite effective in getting positive customer testimonials. You can start by giving free product samples or discount vouchers to a customer who is willing to share a review via social media.
Apart from that, you can also share exclusive prizes for the best randomly every different month. This reward method can encourage more customers to give positive testimonials.
6. Let them know you will link back to their website
What are backlinks? Backlinks are links provided by other people. The term backlink is usually in the website content. But you can also use it to gain and strengthen testimonials.
The trick is to use a social media account link or website from the customer. This method is quite effective in building trust from the audience. This is because there is an account link from the customer in question.
Apart from that, this can also be a win-win strategy for your SEO-savvy customers. It can help increase Google’s assessment of your audiences’ website so that it can be ranked first in the SERPs.
7. Prepare a testimonial page on your website
Adding a special review page on your website can also be a way to get customer testimonials that you can try.
This page will display various reviews from customers who have made purchases on your website. Both reviews are in textual form and testimonials in the form of photos and videos of use.
With this testimonial page, you will easily encourage and convince new customers to make a purchase. It is proven to help customers more easily make purchasing decisions.
The use of video can also provide a clearer picture of the product. Include a few questions in the testimonial page column before the customer publishes them on the website. For example, the suitability of the ordered product, product completeness, product benefits, and product advantages
8. Customize your testimonials email request template
Creating emails and sending them personally to subscribers is a powerful strategy for asking your new clients for testimonials. Mention the name of the product and mention customers who often use your product or service.
This way will make customers feel cared for. So they want to give testimony voluntarily. Not only that, you can give them a stimulus to make the next repeat order.
9. Provide multiple options to make it easier for them
The next way to ask customers for testimonials is to provide several review options according to your customer’s wishes.
For example, customers can write 2-3 special paragraphs, make videos on social media, or be directly interviewed by your team.
You can try all the available options and offer them to consumers so they see the interesting side of giving these testimonials.
Apart from that, this will also provide an opportunity for your customers to be able to choose what is suitable and convenient for them to create these testimonials.
10. Holding a giveaway or contest
Holding a giveaway or contest is a brilliant way to get testimonials. You only need to provide terms and conditions for uploading photos or videos when customers use products from your company.
Then ask them to create content about their experience and what impression they got after using the product. This method not only helps you when collecting reviews from customers, but this method can also increase your business brand awareness.
Don’t forget when running a contest asking participants to share the contest and share the post on their social media.
Testimonials are a form of consumer statement or testimony regarding the transactions they have made with the seller. This statement is honest and open, and the seller should also be prepared to accept any form of testimony that is present.
This opinion can be given in a positive or negative form. If consumers provide positive testimonials, they are satisfied with the products and services they have purchased.
Therefore, you can use the ten strategies and methods mentioned above to get positive testimonials from your customers. That way, you can grow your business rapidly.