Hashtags are a type of metadata formulated by words or a phrase that comes after a hash sign. Social media users can track different topics based on a specific hashtag to receive the best content possible.
Instagram influencers should continually utilize hashtags on every post and reel to attract and engage more followers in their niche. If you are an influencer and not using hashtags, highly consider including them in your posting plans, or you will have trouble expanding your followership.
Here are five steps that you can take to use the best hashtags on Instagram for your niche. As you build your social media presence, take a small break and play the starburst game. Remember to play responsibly and have fun during your downtime.
1. Watch Content From Other Influencers
Follow other influencers in your niche and regularly watch the content that they share as static posts and reels. Pay attention to the hashtags that they use in their posts and reels. Take note of which hashtags come up the most and other specialized ones that they may use for different parts of the social media community’s niche in which you are a member.
Have a goal of devoting at least a half hour per day to watching the top content creators in your niche and taking notes on the hashtags that they use. Learning from the best of the best in your community is the first step to becoming successful yourself.
2. Search Various Hashtags Related to Your Niche
Once you see the trending hashtags by watching other influencers, search them in the Tags section of the Instagram search. For example, if you type in #food, you can view each of the posts that have that specific hashtag and see how many posts and reels total to include the hashtag in the post description.
Hashtags that are shared more throughout Instagram mean that it is a more highly trending topic. Get creative and try different words and phrases related to your niche to see how they are performing on the platform. List at least 20 to 25 hashtags to regularly include in your Instagram posts and reels and save them in your smartphone’s notes for easy access.
3. Get Creative With Different Hashtags
While using the most popular hashtags will get you more noticed on Instagram, it’s great to come up with creative ones as well. If you have a special day that you post about a specific topic in your niche, make up a hashtag for it. You never know if any of your followers would like to hop on your trend to support you.
For example, if you post about fruit dessert dishes specifically on Fridays, you may create a hashtag like #fruitdessertfridays. When followers want to catch up on your past posts about that special topic, they can search your hashtag to find the content more easily, especially if they forgot to hit the blue “Follow” button on your page.
4. Add Hashtags To Your Instagram Stories
If you want more people to see your Instagram stories, include one to three hashtags to get them noticed. When people are browsing their stories, your story may come up as they are scrolling through which could convert them into new followers for your page.
Instagram users can follow specific hashtags so they can receive posts on their social media feed with those topics. If one of the hashtags is in the person’s follow list, then your story is more likely to come up as they do story scrolling.
Accompany the story with a vivid picture, a small description, a cute little moving GIF, and maybe some music to enhance the engagement. One of the best things to share in your Instagram stories is links to new posts.
Go to the post that you want to share on your Instagram storyboard. Click the paper airplane icon and select “Add post (or reel) to your story”. When people see your story, they can click on the box that contains your original post and be taken directly to it to read more content. Utilize the top one to three best-performing hashtags in your niche by typing them directly onto your story feature using the text function.
5. Brand Your Business With a Hashtag
Turn your business name into a hashtag. When people look up your business, they can utilize your hashtag to find all of your posts. Especially if they are just learning about your business from a YouTube video or one of your business cards, this is a great marketing tool to increase your followership.
For example, if your business name is Foodie Frida, make a hashtag that reads #foodfrida. Be sure to include the hashtag on every one of your posts and reels, so your business is easier to find as more people learn about it.
Do not fret if your followership builds slowly. Stay motivated and keep grinding to get your social media presence to where you dream it to be.